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Writing your CV

How to write a CV that gets read in six seconds — without dumbing it down

Recruiters spend an average of seven seconds on the first pass. That's not a reason to cram the page — it's a reason to think harder about the first inch.

How to write a CV that gets read in six seconds — without dumbing it down

Short answer: a CV survives the first scan if the top inch — name, headline, opening line, first bullet of the current role — front-loads a specific role, a specific employer, and a specific change you made. Everything else is either reinforcement or noise.

There’s a number that gets repeated in every CV advice piece on the internet: six seconds. It comes from Ladders’ 2012 eye-tracking study, which clocked recruiters at roughly six seconds on the first pass. A 2018 follow-up updated the figure to 7.4 seconds — better, but not by much. The exact figure changes by study; the order of magnitude doesn’t.

6.0s
Initial scan time (Ladders 2012)
7.4s
Updated figure (Ladders 2018)

Most people read this and panic. They cram their CV with bullet points, shrink the font, add bold to every other word, and end up with something that looks busy and reads worse. That’s the wrong reaction.

What actually happens in those six seconds

Recruiters don’t read your CV. They scan it. The Ladders eye-tracking work mapped the fixation points fairly cleanly — names and titles, then dates and employers, then a quick check that the rest of the page looks like a CV is supposed to look. In practice the eye lands in roughly four places, in roughly this order:

  1. Your name and the headline role under it.
  2. The most recent job title and the company name next to it.
  3. The first bullet of your most recent role.
  4. The section labels — to confirm the rest looks normal.

That’s it. Everything else is either reinforcement or noise. Once they decide you’re worth a second look, the slow read starts. But you don’t get there if the first six seconds don’t pass the bar.

Designing for the first inch

The “first inch” is the top section of the page — name, headline, contact details, opening statement. It’s the most over-designed part of most CVs and the easiest to get right.

If you do those three things, you’ve already done more than most candidates.

A before-and-after

Two openings for the same operations candidate — one written in the language of a job advert, one written in the language of a finished piece of work.

Before

Highly motivated and detail-oriented professional with experience in cross-functional collaboration, seeking a challenging opportunity to leverage my skills in a dynamic environment where I can grow and contribute to organisational success.

After

Operations lead with eight years scaling supply chains in DTC fashion. Cut warehouse fulfilment time by 41% at the previous role and built the QA process now used across three brands.

The “after” is shorter, more specific, and tells the recruiter exactly what you do and what you’ve changed. The “before” tells them you’ve read too many job ads. If your current opening is closer to the first one than the second, the words to retire — and the ones to reach for — are here.

The rest of the page

Everything below the first inch is where the slow read happens. Two principles:

  • One bullet per achievement. Not one bullet per task. There’s a difference. Tasks describe what you were responsible for; achievements describe what changed because you were there.
  • Lead with the number, when there is one. “Cut review cycle time by half” is stronger than “Helped reduce review cycle time” — even though they describe the same thing.

If you don’t have numbers, that’s fine. Describe scope instead: how many people, how big the team, what the surface area was. “Owned the design system used by 18 engineers across three product squads” is a scope-led bullet, and it works.

What to cut

The single biggest improvement most CVs need is deletion. Cut these on the first pass:

  • Hobbies and interests, unless they’re directly relevant to the role.
  • “References available on request.” Yes, obviously.
  • Any sentence that contains the words “passionate,” “dynamic,” or “results-driven” without evidence.
  • Skills walls of nouns — Microsoft Word next to design systems on the same line is the sign of a CV that hasn’t decided what it is.
  • Any bullet you can’t defend in an interview, even when the work behind it was real.

You’re not trying to make your CV impressive. You’re trying to make it clear. The impressive part comes from the reader inferring it themselves, which only happens when nothing is in the way. If you want to go a step further and read the job description the way a recruiter does, the same six-second logic applies on the other side of the screen.

Key takeaways
  1. 01 Recruiters spend 6 to 7.4 seconds on the first pass of a CV (Ladders 2012 and 2018). The exact figure shifts; the order of magnitude doesn't.
  2. 02 The eye lands in roughly four places: name + headline, most recent title + company, first bullet of that role, then section labels.
  3. 03 Design for the first inch: headline matches the role; opening statement says what you do, not what you want; contact details on one line.
  4. 04 Below the inch, one bullet per achievement (not per task). Lead with the number when there is one; lead with scope when there isn't.
  5. 05 The biggest improvement most CVs need is deletion, not addition. Hobbies, 'references available on request,' and skills walls of nouns go first.
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